Art Director — Brand & CampaignLondon, United Kingdom
Mika Oyelaran
Art director for brand and campaign work, nine years between agency and in-house. I build the system a campaign runs on, not just the hero frame.
mika.oyelaran@example.com+44 7700 900341https://mikaoyelaran.studiohttps://instagram.com/mika.studiohttps://linkedin.com/in/mikaoyelaran
Key figures
41m
Reach on the 2024 out-of-home campaign
3
D&AD pencils, two as lead
9
Designers and motion artists directed
18
Markets the brand system shipped to
Experience
Art Director
Foundry & Field · London, UK
Apr 2021 — Present
- Directed the 2024 out-of-home campaign — 41m reach, brand consideration up 12 points.
- Built the brand system now running in 18 markets: type, grid, motion and a 90-page book.
- Ran pitches that won three retained clients, adding £1.8m of annual billings.
Team of 918 markets£2.4m production
Senior Designer
Northbank Studio · Manchester, UK
Feb 2018 — Mar 2021
- Rebranded a national gallery group, including wayfinding across 6 venues.
- Art-directed photography for 14 seasonal campaigns.
Team of 3Retail & culture
Junior Designer
Ochre · Manchester, UK
Jul 2016 — Jan 2018
- Packaging and print for independent food and drink brands.
Education
Central Saint Martins
B.A. (Hons), Graphic Communication Design
2013 — 2016
Skills
DirectionExpert
CampaignPhotographyMotion
CraftExpert
TypographyIdentity systemsPrint production
ToolsAdvanced
FigmaAfter EffectsCinema 4D
Projects
Type system for a national gallery group
https://mikaoyelaran.studio/gallery-type
A two-family system with a variable display cut, used from 4-metre banners to ticket stubs.
TypographyWayfinding
Certifications
D&AD Wood Pencil — Out of Home
D&AD
2024
Languages
EnglishNative
YorubaConversational