Nicole Barros

Marketing Manager, Demand Generation

nicole.barros@example.com

+1 (617) 555-0147

Boston, MA

https://nicolebarros.com

https://linkedin.com/in/nicolebarros

Summary

Demand gen marketer for B2B SaaS. I run the paid, lifecycle and content programmes that feed a $30M pipeline, and I can tell you what each dollar returned.

Experience

Marketing Manager

Cadence Software · Boston, MA

May 2022 — Present
  • Grew marketing-sourced pipeline from $11M to $30M in two years while holding CAC flat.
  • Cut paid acquisition cost per opportunity 38% by killing two channels and reallocating to intent-based search.
  • Launched a lifecycle programme that lifted trial-to-paid conversion from 9% to 14%.
  • Manage a $1.4M annual budget and two direct reports.

Marketing Specialist

Brightline Analytics · Cambridge, MA

Jun 2019 — Apr 2022
  • Built the content engine from zero to 40k monthly organic visits in 18 months.
  • Ran 60+ A/B tests on landing pages, lifting demo requests 24%.

Education

Boston University

B.S., Marketing Communications

2015 — 2019

Skills

Demand generationExpert

Paid searchLifecycleSEOAttribution

ToolsAdvanced

HubSpotSalesforceGA4Webflow

Languages

EnglishNative
PortugueseFluent