Nicole Barros
Marketing Manager, Demand Generation
nicole.barros@example.com
+1 (617) 555-0147
Boston, MA
https://nicolebarros.com
https://linkedin.com/in/nicolebarros
Summary
Demand gen marketer for B2B SaaS. I run the paid, lifecycle and content programmes that feed a $30M pipeline, and I can tell you what each dollar returned.
Experience
Marketing Manager
Cadence Software · Boston, MA
- Grew marketing-sourced pipeline from $11M to $30M in two years while holding CAC flat.
- Cut paid acquisition cost per opportunity 38% by killing two channels and reallocating to intent-based search.
- Launched a lifecycle programme that lifted trial-to-paid conversion from 9% to 14%.
- Manage a $1.4M annual budget and two direct reports.
Marketing Specialist
Brightline Analytics · Cambridge, MA
- Built the content engine from zero to 40k monthly organic visits in 18 months.
- Ran 60+ A/B tests on landing pages, lifting demo requests 24%.
Education
Boston University
B.S., Marketing Communications
Skills
Demand generationExpert
ToolsAdvanced
Languages
Marketing Manager resume example
Demand generation with pipeline and spend attached to every claim.
Opens in the builder with this content, ready to edit.
What makes this one work
Marketing resumes drown in adjectives. Anchor each bullet to pipeline, CAC or conversion rate and the adjectives become unnecessary.